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Struggling to stand out in a crowded market isn’t a character flaw.

It’s a lack of systems. 

You learn how to assess risk, determine coverages and build smashing policies.


Yet you’re not given training on how to:

  • differentiate yourself from all the other producers out there

  • develop messaging strategies to create attention

  • systematically approach prospects and build funnel

The WHY YOU! Marketing System for Producers can help.
  • WHY YOU! - Program

    The Marketing System for Producers

A mix of self-directed course work and 1-on-1 coaching with Steve, the WHY YOU! Program consists of 4 blocks.


Block 1: Building Your Brand Identity 

Get clarity on who you are, what you stand for, and how to turn it into your personal brand identity.


Block 2: Aligning to Your Ideal Client

Map out your ideal client, who they are, what matters to them, and how this aligns to your brand values.


Block 3: Crafting Your Key Messages

Using your Brand Identity and Ideal Client Profile, we build out key messages. These will become the foundation of your differentiation.


Block 4: Mapping Out Your Marketing Plan

In the final block, we talk about how to get your messages in-front of your ideal prospects.

Each block consists of:

  • On-demand course content that you take

  • Worksheets to help you execute

  • 1-on-1 coaching session with Steve

Not quite ready?

I get it. The timing may not be right. Or you’ve got a solid marketing plan in place already. 

No problem. Check out the Free Content and Blog in the footer.

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