How We Help
At Benevolent Marketing, our goal is to help service businesses create the kind of customer experiences
that drive referrals, and sales. The key is taking the intangible – your service – and making it tangible.
Here’s our process.
Map Your Customer Experience
Unlike other marketing consultants, we start with your customers’ experience. Too often we focus on ‘what we do’ and not ‘what our customers feel’. By mapping out their entire journey, you’re better able to understand how to reduce customer anxiety and create moments of delight.
Map out the customer journey (pre- and post-purchase) to identify key moments
Uncover your prospects’ unspoken fears, or Scarecrows
Intentionally build trust by displaying capability, reliability, and benevolence
Productize Your Service
It’s hard for customers to compare services. Services are intangible, invisible. Together, we’ll take your ‘secret sauce’ and create a tangible ‘product’. Where everyone zigs, you’ll zag.
Map out your marketing and sales processes
Identify what makes you and your service unique, what you can “own”
Create a tangible ‘product’ that represents your service offering
Strategic Revenue Planning
This is where we turn your customer experience knowledge and your productized service into action. Don’t worry, this isn’t your ‘big agency plan’ with a ‘big agency budget’. This is a practical roadmap to increasing sales.
Develop a full marketing and sales plan
Create KPI’s to measure results
Ongoing coaching and implementation