Steve PierowayJan 13, 20221 minYou can't own "better service"."Exceptional. Signature. Personalized. Customized." Is any company’s service really any of these? Maybe, at times. Certainly not always....
Steve PierowayDec 13, 20211 minYou provide a service? Then you best understand what credence means.Most consumers cannot tell if a lawyer or electrician or accountant has done a good or bad job. Even after the job is completed, it’s...
Steve PierowayDec 12, 20211 minYour customers don’t know what you knowIf you work in an industry that requires certification, or specialized training, then you know more than your customers. And that can be...