Steve Pieroway2 minMovement is marketing life: Competing in a zero-sum gameThe reality of organically growing your book is that it's a zero-sum game: you gain a client, and some other broker loses a client. And...
Steve Pieroway1 minYou can't own "better service"."Exceptional. Signature. Personalized. Customized." Is any company’s service really any of these? Maybe, at times. Certainly not always....
Steve Pieroway1 minYou provide a service? Then you best understand what credence means.Most consumers cannot tell if a lawyer or electrician or accountant has done a good or bad job. Even after the job is completed, it’s...