Movement is marketing life: Competing in a zero-sum game
The reality of organically growing your book is that it's a zero-sum game: you gain a client, and some other broker loses a client. And...
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Steve Pieroway
- 1 min
You can't own "better service".
"Exceptional. Signature. Personalized. Customized." Is any company’s service really any of these? Maybe, at times. Certainly not always....
Steve Pieroway
- 1 min
You provide a service? Then you best understand what credence means.
Most consumers cannot tell if a lawyer or electrician or accountant has done a good or bad job. Even after the job is completed, it’s...
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