They aren’t enough to fuel the growth you’re looking for. So you try some marketing tactics. SEO. Google ads. Blogging. Host an event. Maybe place an ad. Nothing seems to move the needle. You get frustrated. Why?
Driven by short-term sales urgency and lack of strategy, most marketing is aimed at the 10% of the market who are ready to “buy now”. This ignores the 90% of the market and wastes marketing dollars.
Think about it. How often do you need a new <service professional>? How often do you immediately respond to an ad for <service professional>? Exactly. It’s a long game.
Most service firms use the same “trust, transparency, expertise” themes. Nothing is distinctive. Nothing is memorable. And it does nothing to build a distinctive brand.
Most firms are not intentional around growth. Questions like, “Who are our ideal customers? How will we compete for their business? How do we present our services in a distinctive way?” are not answered.
These random acts of marketing sputter and fail to produce results.
Understanding your current situation is key. Before any strategy or campaigns are developed, we audit your current marketing assets, from logo, website and collateral.
We’ll craft a distinctive, authentic brand identity. Zero-in on your target market. And determine how to best get your services in-front of your prospects.
This is where we bring your strategy to life. The goal: develop creative marketing that stands out. Doesn’t matter if it’s web, digital advertising, direct mail, social content – we get your brand noticed.
We make sure you understand how your brand is growing and why. It’s a part of our continual learning process.
In a sea of sameness, the distinctive brand is king.
WHERE’S THE BRAND The “How NOT to Advertise Guide for Service Professionals” is a look at the all to common, stereotypical ads we tend to see from service professionals.
Think of the guide as your baseline starting point to anchor your creative against.
Again, it’s a how “not” to guide.
We’re available for consulting, retainer and project work.
But each engagement starts with the Business Bridging Workshop.
Before we jump into anything, let’s get to know each other.
Simply email Steve Pieroway at steve@benevolentmarketing.com
I’ll reach out to set up a time to meet, so we can talk about your marketing goal.
Benevolent Marketing was founded in 2022 by Steve Pieroway, a former VP Marketing and executive team member at Policy Works (a software company). Why the name ‘Benevolent’? It is a key component of trust. Experts lean hard on expertise. Customers want to know they aren’t getting taken advantage of. That’s where benevolence comes in.
