Attract insureds to your brokerage before they start to 'search'.
Most brokers will describe growing their book as a challenge.
Producers are out prospecting, often without a structured approach
to brand building, leaving them to compete without a differentiated approach.
Let's change that.
With your brand.
Win the battle for insureds' minds BEFORE they're
triggered to search for a new broker.
Position you, and your brokerage, as the go-to insurance
advisor for the insureds' specific industry.
Here's how.
Brand Gap Analysis
What do your customers think of you? Does it align with your brand?
Before building a remarkable brand, we understand the gap between your brand and customers' perception of it.
Here's what's involved:
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Internal Brand Analysis: map out exactly what you believe your brand stands for.
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External Brand Analysis: interview customers to determine what they think of your brand.
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Brand Gap report: I detail the gap between brand perception and brand reality.
You get clarity on how people think and feel about your brokerage.
Benevolent Brand Build
Make your brand remarkable with a singular focus: attracting more of the right customers to your brokerage.
This is a full brand strategy and tactical plan.
The Brand Build process:
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Brand Gap Analysis PLUS
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Goal Setting and ROI
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Ideal Customer Profile
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Brand Strategy
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Customer Journey Mapping
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Tactical Playbook
One thing I've learned is that it takes time to build a great thing. As such, this is a longer term engagement.
If you're interested, let's talk.
"Working with Steve has been great! I’m a small independent consultant and was hesitant to engage with a marketing advisor because I often feel that for my size and budget marketing efforts always felt like a lot of fluff with no results. Steve was no fluff!! We were able to work on a targeted initiative where his insight and advice was tangible and effective. I’d recommend Steve to anyone looking for solid marketing support"
— Nick Roper, President at Roper Valuation & Insurance Advisors Ltd.
